7 Reasons to Create a One-Page Pitch Before You Plan [Updated for 2018]
Writing a business plan? Do this first. Here’s why you should create a one-page pitch to develop your business strategy before you write a detailed business plan.
A business pitch or elevator pitch is not only a crucial tool for getting investment, its also one of the best tools you can use to flesh out your business concept, iterate it through different variations, and find a business model that works and will turn into a profitable company.
But, shouldnt you have a solid business plan before you build a pitch? I dont think so. If you think of your pitch as a tool to develop strategy instead of just a vehicle for selling ideas to investors, youll find that there are many reasons why you should start with your pitch and develop a formal business plan (if you need one) later.