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Affiliate Marketing Tips For The Advertiser

Many businesses miss out on the true benefits of affiliate marketing. As an advertiser (the business looking to obtain affiliates) you really need to understand the extremely delicate balance that needs to be achieved in order to hit that sweet spot of unbelievable business success.

What is This Sweet Spot Exactly?

This depends on the goal of your affiliate marketing campaign. For most companies there are 2 main targets that are zeroed in on:

1. Building Your Brand

2. Making a Ton of Profits

.Your goal with your affiliate program from this point on should be to aim for the 3 targets I mentioned earlier: Building your brand, Making a ton of profits for yourself, and Making a ton of profits for your affiliates. Helping your affiliates will help you, I can guarantee that, and this will come down to how you ultimately structure your affiliate program.

You see, affiliate marketing is about much more than just you (the advertiser) making a great business decision to pay for only advertising that results in sales and therefore profits, it’s also about building your company brand while building strategic partnerships with individuals who can literally make your business explode.

Many businesses forget about old # 3, Making a Ton of Profits for your Affiliates.

You have to understand what affiliate marketing is really all about, and having been on both sides of the table (meaning I have ran affiliate programs for my business, and have also been a publisher selling affiliate products) I know exactly what needs to be achieved for both to have success.

It’s dandy and fine to use affiliate programs to have individuals throw up a few banner ads to make some extra money and generate leads for your business, but that’s what most companies do, so why stop there? You don’t have to know these strategies if you don’t want to, but for those who do, pay extremely close attention to the rest of this article.

Hitting the sweet spot involves all three of these targets. I’ve seen a lot of companies start an affiliate program and generate a bunch of leads, and just dump their affiliates without even a care. , if you do this you will miss out on a ton of money that could have been made.

How Do You Structure an Affiliate Program?

This is very important to your affiliates because most sales do not occur on the first visit. Studies show customers on average come back between 4-7 times before a sale is actually made depending on the product that is being sold. Even though most sales do occur within that time period, you’ll attract a ton of more affiliates with a 60 day (or greater) cookie duration.

Typically a good commission to start with for physical products is 6-8%, and once an affiliate shows good sales volume you can increase the commission amount to 12% or even 15% if it is feasible. Don’t worry, I’m going to cover this in a little bit, so just keep reading, but first I want to cover informational/ digital product affiliate commissions.

Your goal is not just about making that quick sale (quick sales are good, but there is a lot more to this), it’s about the lifetime value of the customer and building that strong brand image with them. You at the very least want to know how much they spend, and for how long they remain an active customer.

If you do not pay your affiliates on time they will venture somewhere else, even if it’s for a lower %. Your affiliates are working hard for you and many times are paying to send traffic to their sites for the possibility of making commissions for advertising your products, and most of the time those advertising bills come in way before they get paid, and I know because I’ve been there. Nothing would get me more ticked off than the affiliate company not paying on time, and even worse than that, some will even wait till the next paying cycle.

Third, besides the cookie duration, something for you to consider is the attribution of the sale. If you have a customer who goes to one affiliate, and then doesn’t buy, but a day or 2 later manages to land on a different site and then buys, who do you want to credit the sale to? Most companies prefer a last click attribute, meaning the last site to get the click that results in the sale gets the credit.

For informational/ digital download affiliate programs, you want to at least offer a 50% commission. With downloadable products it’s usually not the first sale that will make your business, but it’s the backend products and the upsells that come later on. Just like with physical products, you want to know what the average lifetime value of a customer is, and from there, you can assess how much of a commission you can afford to give out.

I’ve seen a lot of companies start an affiliate program and generate a bunch of leads, and just dump their affiliates without even a care. It’s dandy and fine to use affiliate programs to have individuals throw up a few banner ads to make some extra money and generate leads for your business, but that’s what most companies do, so why stop there? Typically a good commission to start with for physical products is 6-8%, and once an affiliate shows good sales volume you can increase the commission amount to 12% or even 15% if it is feasible.

If you have a customer who goes to one affiliate, and then doesn’t buy, but a day or 2 later manages to land on a different site and then buys, who do you want to credit the sale to? Your affiliates are working hard for you and many times are paying to send traffic to their sites for the possibility of making commissions for advertising your products, and most of the time those advertising bills come in way before they get paid, and I know because I’ve been there.

More Advanced Affiliate Marketing Tips For The Advertiser

What’s the point of making sure all this happens? Why is it important to make sure your affiliates are happy?

Making Outstanding Affiliate Offers

Anyone can recruit a bunch of affiliate marketers, slap up a good offer following the basics that i listed above and you’ll make a bunch of sales, but will they make your business explode overnight? After you (or your affiliate manager) has started generating affiliates, contact them. You see many companies will give their affiliates coupon codes for shopping discounts like 5, 10, 15% off, or offer free shipping for people that buy through affiliate links.

Typical Multi-Product Website Affiliate Offers

Since we’re talking about furniture, let’s say you have a product that you want to work with an affiliate to sell. With your chosen affiliate there are a lot more things you can work on to get this product sold. An affiliate (with your supervision) can create copy for the product that will be able to incorporate so many other sales triggers to get it sold.

Let’s say you sell furniture online and really want to get your business to explode. Instead of just giving coupons to your affiliates you want to try to get your affiliates to promote different categories or even a specific product in ways that aren’t possible through your site.

Example: Your affiliate is promoting the Super Deluxe Bed. Allow your affiliate to inject some scarcity into his customers veins. You can also allow your affiliate to offer a bonus to the customers that buy the Super Deluxe Bed.

Exploding Your Business With Affiliate Marketing

Really take a few minutes to picture the 2 different sales processes I just described, and put yourself in the customers shoes to feel the experience they would have in each situation. Which do you think would be more likely to make the sale: Your site listing the product with free shipping, or an affiliate site listing the product with an “exclusive limited time free shipping offer”, with a bonus (only for the next 10 orders) Free “How to Get an Amazing Nights Sleep” Special Report (a $37 value), along with some longer more compelling copy?

See you can’t do that with every product on your own site, but with the power of affiliate marketing you can drive highly targeted traffic to amazing offers like this without tarnishing your brand. It’s really just unbelievable with how doing this with multiple affiliates with several different products or categories can blow away the competition and make you and your affiliates a lot of money, and I’m just talking about visitors coming to your site via advertising, don’t even let me get started with what this process can do for you in a product or business launch or relaunch sequence.

These are things that will get your business to literally explode but something you can’t do alone. Or too pushy if you did this on your site for every product or category you would come off as too salesy. I mean think about it, if every product bought got the same special bonus it wouldn’t be special any more, or if everything is listed as “limited quantities available” you ‘d seem more like a business that can’t manage it’s stock rather than one that’s giving people an “exclusive limited offer”.

Information Product Website Affiliate Offers

The point is to make it so that your affiliate is giving them something exclusive for ordering through them. Just like with the physical products above, If you do a well coordinated product launch with your affiliates you can expect to make a lot of cash quickly.

Why You Need to Keep Your Affiliates For the Long Term

Why do you want your affiliates to succeed so badly? Because your affiliates, if you work with them and help train them with the example techniques I mentioned in this report, they will always continue to bring you high quality leads. Don’t forget, affiliates one way or another through using their time or cold hard cash, that they are covering your advertising expenses.

Making a Profit Selling at a Loss

You see, making that first sale is what is crucial to your affiliate marketers, it’s what gets their motor going. I know the bulk of this article talks about being good to your affiliates, but you’re in this to make money and they understand that. If you’re going to go for a loss on the front end, you don’t give your affiliates backend commissions unless you’re making huge profits yourself, but if you structure it so that you can make some good money on the front end, there’s no problem with thanking your affiliates with a nice commission on that.

Building Your Brand With Affiliate Marketing

After you (or your affiliate manager) has started generating affiliates, contact them. You see many companies will give their affiliates coupon codes for shopping discounts like 5, 10, 15% off, or offer free shipping for people that buy through affiliate links. Instead of just giving coupons to your affiliates you want to try to get your affiliates to promote different categories or even a specific product in ways that aren’t possible through your site.

It’s really just unbelievable with how doing this with multiple affiliates with several different products or categories can blow away the competition and make you and your affiliates a lot of money, and I’m just talking about visitors coming to your site via advertising, don’t even let me get started with what this process can do for you in a product or business launch or relaunch sequence. If you’re going to go for a loss on the front end, you don’t give your affiliates backend commissions unless you’re making huge profits yourself, but if you structure it so that you can make some good money on the front end, there’s no problem with thanking your affiliates with a nice commission on that.

You now know how to make a ton of money for yourself and your affiliates, but don’t you dare forget about that brand! Take note however, that you are not endorsing any bonuses (anything separate from your sites offers) that may be offered through your affiliates, you’re just privately approving them. If you find yourself getting complaints about the bonuses being offered, look into the matter immediately and notify the affiliate to stop offering it because your brand is your # 1 long term asset.

You want to encourage your affiliates to stay and build a list in close contact with your shared customers so they can continually promote for you, and both make a lot of money. For your benefit, reach out to your affiliates and make sure they can capture leads effectively. With you and your affiliate marketers working as a team you all will make lots of cash, and build a solid brand.

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