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7 Reasons To Create A One-Page Pitch Before You Plan [Updated For 2018]

Writing a business plan? Do this first. Here’s why you should create a one-page pitch to develop your business strategy before you write a detailed business plan.

A business pitch or elevator pitch is not only a crucial tool for getting investment, it’s also one of the best tools you can use to flesh out your business concept, iterate it through different variations, and find a business model that works and will turn into a profitable company.

But, shouldn’t you have a solid business plan before you build a pitch? I don’t think so. If you think of your pitch as a tool to develop strategy instead of just a vehicle for selling ideas to investors, you’ll find that there are many reasons why you should start with your pitch and develop a formal business plan (if you need one) later.

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