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12 Ingredients Of Effective Search Engine Optimization

Even though content is king, there’s much more to search engine optimization. The SEO recipe below provides some key ingredients for a website that floats to the top of the search engine rankings:.

Twelve Ingredients for Search Engine Optimization (SEO).

1. Do thorough keyword research and select the keywords and keyword phrases that buyers looking for organizations like yours use in queries.

2. Have an SEO copywriter create relevant content for the prospects you want to attract.

Your SEO copywriter should sprinkle your copy with the chosen keywords. There is no universal agreement but most agree it should be between 1 and 5% of the words on a page depending on the popularity of the keyword you’ve chosen. Too much of a good thing, and your website will sink rather than soar in the rankings.

4. Make your keywords your web content stars. It’s OK for some keywords can hide in the body of your copy, but shining a spotlight on them in titles, sub-heads, internal links, and your first paragraph makes the search engines spiders take note.

If Google sees a multitude of high quality links going to your website, it judges your site to be relevant. If the website linking to you is popular, then it’s more likely to be viewed as a quality link. If it’s worth reading, it’s worth linking to.

That gives you enough words to try to optimize on 2-3 keywords or phrases per page which is more efficient than optimizing on only one keyword. If you start to go over 600 words, think about whether you can split the page into two pages. This gives you an opportunity to optimize another page for slightly different keywords.

These are basically the sign posts that the spiders read as they crawl around your website to assess its worthiness. The title should include 2-3 keyword phrases. The description is the little ad that shows up when your site appears on the search engine results.

Let your keywords snuggle up with each other. I want my website to score well on “SEO copywriting”, so I’m better off having the two words side by side than paragraphs apart.

9. Submit your website to search engines so they’ll crawl it quicker.

Check your results!It may take a few weeks for the search engines to take notices and you may not get to where you want to on the first attempt. Rankings are fluid.

11. Keep tweaking your site and create a content development strategy to move higher or remain in your number one position.

12. Update your site regularly. Search engines like fresh content.

It’s OK for some keywords can hide in the body of your copy, but shining a spotlight on them in titles, sub-heads, internal links, and your first paragraph makes the search engines spiders take note.

That gives you enough words to try to optimize on 2-3 keywords or phrases per page which is more efficient than optimizing on only one keyword. The description is the little ad that shows up when your site appears on the search engine results. Check your results!It may take a few weeks for the search engines to take notices and you may not get to where you want to on the first attempt. Search engines like fresh content.